TOBY P. REEVES

717 Ashford Drive 
Coppell, Texas 75019
(972)393-4272
toby.p.reeves@gmail.com


HEALTHCARE INFORMATION TECHNOLOGY LEADER

A highly accomplished healthcare information technology leader with proven success driving technology innovation at the point-of-care.  A results-oriented manager with demonstrated success in enrollment, implementation, account management, and product utilization with strategic thinking and problem solving.  Possesses extensive experience in overcoming complex business problems under tight deadlines and budgets.  Maintains a strong focus on managing stakeholder expectations, process enhancement, cost containment, and fiscal policies.  Utilizes recognized ability to interface with executive management, build and develop teams, resolve conflicts, as well as concurrently lead multiple tasks.


* Client Management
* Account Management
* Operations Management
* Enrollment/Sales
* eRx and EMR Software
* Strategic Business Planning
* Program Management
* Product Management
* Resource Management
* Vendor Management
* Project Management
* Presentations
 

EXPERIENCE

CVS CAREMARK CORPORATION Woonsocket, Rhode Island
National Manager, iScribe Consulting 2008-2010

Responsible for day-to-day operations of iScribe account management division, including 14 field employees throughout 16 states serving over 3,000 end-user customers.  Designed enrollment, utilization, training, and account management strategy for iScribe, best in class, standalone e-prescribing company.  Grew core business services of company nationwide, including mail-order pharmacy services, generic drug prescription frequency, retail pharmacy services, and pharmacy benefit management (PBM) services to iScribe user base.

* Managed overall increase of total iScribe prescriptions by 20,730,215 scripts from 625,888 scripts in 2008 through 2009, leading all e-prescribing companies in industry in percentage increase during same time period.
* Directed enrollment/implementation of iScribe tool to over 1,500 new users countrywide while obtaining targeted utilization of 90% within 60 days of deployment, leading all e-prescribing companies in new enrollment adoption and utilization.
* Led overall iScribe customer utilization to industry-leading mark of 93% High Prescriber users, using metric of 65 scripts written over rolling four-week period.


Texas iScribe Consultant 2006-2007

Identified, recruited, and enrolled all Texas-area iScribe users, including over 200 end-users spread throughout 100 medical practices.  Managed complete implementation on iScribe software platform, including all hardware and software installation, software training for entire medical practice, and ongoing account management of practice with all technical support.  Obtained and maintained iScribe utilization for Texas iScribe user base.

* Successfully closed over 200 end-user contracts on iScribe throughout Houston, San Antonio, Austin, Dallas, and Fort Worth in 2007 using cold leads.
* Produced company-leading territory utilization results of 90% on iScribe in 2007, using metric of prescribing 50 prescriptions over rolling six-week period.
* Increased prescriber use of mail order pharmacy services by 50% in 2007.
* Drove prescribers’ use of generic drugs over name-brand drugs by 65% in 2007.
* Developed iScribe consulting mentorship program for newly hired employees.
* Established new iScribe team processes and best practices to significantly improve team performance in 2007 in overall customer utilization and new product enrollment.
* Received annual review of “significantly exceeds expectations,” which is reserved for only 1% of entire company.


ZIX CORPORATION Dallas, Texas
Practice Implementation Manager 2003-2006

Directed Pocket Script client relationships for company’s biggest accounts, including Blue Cross Blue Shield of Massachusetts, TUFTS of Massachusetts, GHI of New York, and Perdue Farms.  Managed five successful national pilot programs for accounts.  Secured partnership agreement to manage technology implementation of Pocket Script application for eRx Collaborative of Massachusetts, the largest e-prescribing initiative in the country. 

* Oversaw two large-scale hospital implementations with Pocket Script platform for South Shore Medical Hospital of Boston and Mount Auburn Medical Associates of Boston.  Moved company forward into growing phase. 
* Directed equipment installation, wireless networking in conjunction with hospital IT staff, software installation, end-user training, technical support, and account management.
* Coordinated all training, technical support, and utilization initiatives for first 1,000 users of eRx Collaborative Program of Boston.  Trained and supported users on Pocket Script platform in Massachusetts, Louisiana, Pennsylvania, and California.


PIER 1 IMPORTS Fort Worth, Texas
Technical Analyst, Procurement Analyst, and Support Center Analyst 1998-2001

Provided phone technical support for all retail stores countrywide, troubleshooting all computer registers and back office computer systems.  Collected research on alternative products and produced purchase recommendations.  Contributed to purchasing equipment for all corporate hardware.  Evaluated new product requests for executive management.  Managed new equipment staging/installation of corporate headquarters and all regional offices.  Oversaw equipment salvage plan for all equipment removed from service.  Held responsibility for all technical support for over 400 end-users.

* Served as administrator on Windows NT network with over 700 nodes and three terminal servers.
* Maintained internal 10Base-T LAN and Frame Relay connections from remote network sites.
* Performed installation and support for servers, clients, and thin clients operating systems as well as Microsoft Office 97 and Microsoft Outlook 98 applications.
* Conducted staging of PC equipment for retail stores.
* Provided training and support for end-users on variety of computer applications.
* Recognized with ISD customer service award for year’s top customer service supporting home office customers.


EDUCATION

UNIVERSITY OF TEXAS, Arlington, Texas
B.A., Communication Technology, 2002

 

CERTIFICATIONS

CROSSWIND PROJECT MANAGEMENT SCHOOL, Carrollton, Texas
Project Management Professional Training Certificate, 2005

UNIVERSITY OF TEXAS, Arlington, Texas
Microsoft Project Advanced Training Certificate, 2005

COMPUTER SKILLS
MS Office Suite, MS Project, Dreamweaver, CoffeeCup, Macromedia Flash Editors